Here are some things to consider before contacting or moving forward with any co-marketing partnership: Shared Audience: You want to make sure you both have an audience that is going to mutually perform from the products and services you provide. Co-marketing only works when the enhanced audience benefits both parties. It's a good idea to start the first conversation with solid ideas about how co-marketing will be positive for both brands. Opportunities and Benefits : What is the size of the audience for the potential partnership you are considering? If you don't have a large following yourself, you don't necessarily want to approach someone with two million subscribers. You also want to make sure that you will be able to generate the type of leads that align with your business goals.
Expertise and reputation : Partnerships are fantastic when you can share different expertise and really enhance the knowledge hair masking service and experience of the other company. Also, in addition to improving your knowledge, you also want to be sure that you are not doing anything to compromise your credibility. Team up with those who have positive reviews, happy customers and are at the forefront of your industry! No competition: It may seem obvious, but you always make sure to work with a complementary company and not with a direct competitor. Take advantage of co-marketing! I think we underestimate the importance of actually profiting from the projects we start. Make sure the relationship you build is one you can enjoy and have fun doing.
An example: A good example would be a dentist recommending a certain toothbrush or toothpaste. Both companies have the same audience, but they are not direct competitors. First Choice Dental has a blog where they recommended (and linked to) Sensodyne toothpaste. Although it is very likely that the dentist simply likes this toothpaste and did not contact Sensodyne first, this is an opportunity for the company to contact Sensodyne and see if they can recommend this dental office as well. It's a great way to start that relationship! Dentist-co-marketing 4. Types of co-marketing projects There are a variety of co-marketing projects you can work on, and again this will be tied to your goals and what you hope to work on for your business, but it will also depend on what the other company wants to do the same.