Exact matches haven't meant "exact matches" for quite some time, but last week Google announced that it would further expand the expansion of exact E-Commerce Photo Editing match keywords. Exact keywords can also trigger ads for searches that match the keyword's intent . Advertisers need to pay more attention to the impact of this change on their accounts, as "intents" can cover a very wide range of search sets with varying degrees of duplication. As you know, I'm all about automation. The analysis described here is easy to perform using robust PPC E-Commerce Photo Editing management tools. Read the free Google Ads script that you can use to quickly perform your analysis on one or hundreds of accounts.
Positive impact (average) Google offers E-Commerce Photo Editing the usual reassurance that regular accounts can benefit from this change, but we all know that there is no average account. Therefore, you need to make sure that the impact you see for each unique account you manage is positive. advertisement Continue reading below What has changed E-Commerce Photo Editing about exact matches? In 2014, plurals and misspellings were added as "proximity variants" to keywords that match phrases exactly. Google has now further relaxed the definition of exact match so that it can trigger ads when the machine learning system determines that the searcher's intent matches the advertiser's keywords.
Examples provided by Google include E-Commerce Photo Editing scenarios where additional words are implied, cases where terms paraphrase keywords, or scenarios where words indicate the same intent. Exact match changes in Google Ads Plurals E-Commerce Photo Editing and spelling mistakes were fairly easy to understand and predict to some extent, but similar intents are broader and may require more attention. advertisement Continue reading below Another part worth paying attention to is that similar intent may not be equal to similar value.