Forum Posts

Abdullah Alamin
Aug 03, 2022
In General Discussions
What makes us choose X instead of Y? What explains our decision to opt for free shipping rather than 10% off our order? The fact is, we can influence our audience with smart and effective ad copy. Here's how. We think like lizards OK OK. I know the whole reptilian brain was huge in 2012. But it's still a really smart grassroots tactic and can do some magic things for ad copy. If you missed it back then, here's a quick rundown. We all basically have three brains that drive us: the human brain , responsible for logic, learning, and conscious thought; the mammalian brain , which deals with moods, memory, and hormones; and the reptilian brain , which governs basic survival fax number list functions like hunger and fight or flight. Is anyone else appalled to learn that our decision-making most often resides in our reptilian brain?! We may think we're logical and process-oriented, but that's just a story we tell ourselves - because our true instincts come from an instinct we're not even aware of. When it comes to decision-making, we are more lizard than human. Our reptilian brain is driven by five areas of consciousness: pain, emotion, fear, ego and contrast. These five awareness areas are key to influencing your audience with actionable ad copy, so let's explore how. 1. The pain is real Much of our willingness to buy comes from problems, whether big or small. We might want a new car because it hurts us to keep paying for repairs to the old
results. Wondering how it works and  content media
0
0
1
 

Abdullah Alamin

More actions