Aug 03, 2022
In General Discussions
You tackle a full-on redesign, ask yourself the following 3 questions to determine whether your site needs an overhaul or an aggressive testing strategy. 1. What is My End Goal? When it comes to anything in online marketing, it’s always best to start with the end goal in mind. Redesigning your website is no exception. After all, if you don’t know what the goal of your redesign is, how do you know if it was successful? In my experience, businesses redesign their websites for a lot of different reasons. There are valid reasons to revamp whatsapp database your site, but most of the time, it’s easier to achieve your goals through testing your site than by overhauling it. For example, let’s take a look at a few common reasons why businesses consider a redesign. THEY DON’T LIKE THEIR CURRENT DESIGN Many business owners decide to redesign their website because they want a prettier, more modern-looking site. Their current design feels ugly or outdated and they’re ready for something new. The problem with this thinking, unfortunately, is that you are not your customer. You might see a certain style of website and think, “That looks so cool! I would totally convert on a site like that.” Your customers, however, may have a very different set of priorities, and your fancy new site may actually hurt your conversion rate. THEY WANT TO MAKE MORE MONEY Other times, businesses choose to change their site design because they want to make more money. They want more conversions or sales and believe that a website redesign will help them achieve those goals. Don’t get me wrong, improving your conversion rate and making more sales is a great goal. However, the design of your website may not be what’s keeping you from achieving those goals.