Jun 30, 2022
In General Discussions
Content teams do not use search data to understand customer needs and concerns. And the content they write doesn't speak the language that customers use when looking for answers. This creates a struggle between SEO and the editorial team over where to update old content for search and focus new content. IT team The IT team runs so many sprints and just so many tickets. You need to balance and prioritize the needs of your entire organization. SEO professionals constantly struggle to reach priorities in the queue, but often lack and sometimes struggle to accomplish the simplest tasks. (" What does it mean that my CMS ghost mannequin effect service doesn't allow changing title tags ?!") These conflicts with other teams are not malicious. Each team is trying to move their part forward as intended. However, traffic congestion is a result of the rapidly changing pre-pandemic situation. advertisement Continue reading below The only way to move forward is to keep your eyes open. And only the search data provides a real, unvarnished image of where we are heading. So who is better at seeing and hearing the organization than the SEO team? After all, we are the administrators of the search data. We have access to the innermost thoughts and feelings of the world. Today's SEO is ... Audience Champion and Audience Whisperer SEO professionals need to help brands, communications, general marketing, and executive teams understand: Concerns of their audience. The term they use. The companies and digital entities you are currently finding when searching for solutions online. Content and data structure engineer SEO professionals need to help content, UX / UI, and IT teams shape the site's digital assets to meet consumer-defined needs. Optimizer of organizational wisdom to the outside world SEO experts help product, sales, and customer service teams map content, messaging, and even features / solutions using terms and methods in a way that expresses the needs of their clients. increase. advertisement Continue reading below So how do you do this in the world? From the highest level of organization, SEO gets a commitment that it is no longer considered a tactic, but a cultural idea. "How do people search for it?"